Profile



Type                        :  Private
Industry                    :  Direct selling
Founded                   :  1959
Founder(s)                :   Rich DeVos
                                  Jay Van Andel
Headquarters            :  Ada, Michigan,  United States
Area Served              :  Worldwide
Key people               :  Steve Van Andel (Chairman)
                                  Doug DeVos (President)
                                  Al Koop (Chief Operating Officer)
                                  Russ Evans (Executive Vice President and Chief Financial Officer)
Products                  : Amway home, glister, G&H, Nutrilite, 
                                 Artistry, AmwayQueen, eSpring,ATMOSPHERE…..                                

Revenue                  : US$ 9.2 billion
Employees               : 13,000
Parent                     : Alticor









CO-FOUNDER;

RICH DEVOS AND JAY VAN ANDEL

In 1959, Rich DeVos and Jay Van Andel founded Amway Corporation. Says Rich DeVos, “We were just two guys from Ada, Michigan, USA who wanted to have a business of our own. We were two kids (it still feels like that sometimes) who were hungry for success and who wanted to give others the chance to be in business for themselves, too.” Our late founder, Jay Van Andel, said of the company, “Amway gets people into a new life of excitement, promise, profit, and hope.” Amway now operates in over 80 countries and territories around the world.
DeVos is a renowned speaker and author of four books, including: Believe!, Compassionate Capitalism, Hope from My Heart: Ten Lessons for Life, and Ten Powerful Phrases for Positive People. He has also owned a number of professional sports franchises, including the Orlando Magic of the NBA.

Van Andel was a lifelong advocate of free enterprise. Past Chairman of the U.S. Chamber of Commerce, Director of the Jamestown Foundation, U.S. Ambassador and Commissioner General to Genoa Expo '92 and Trustee of the Heritage Foundation. In his hometown of Grand Rapids, Michigan, he was the founder of the Van Andel Institute for Education and Medical Research, founding Chairman of the Right Place Committee, and through the Jay and Betty Van Andel Foundation, contributed to significant community projects in economic development, health care, education and the arts.

Founders’ Fundamentals

FREEDOM, FAMILY, HOPE, REWARD

For over 50 years, we continue to build on the original values and principles established by our founders to ensure the passion for the business stays alive.

Freedom
Personal opportunity and economic opportunity go hand in hand. With Amway you have the freedom to change your life by owning your own business.

Family
We all need family to cheer us on. We are all members of the global Amway family – we respect and take care of each other to foster success.

Hope
Inspiring you to dream bigger. Amway creates an environment where hope can thrive.

Reward
Happiness is best achieved through earned success. Amway rewards what you achieve, and also what you help others achieve.

FOUNDER'S COUNCIL

Our top leadership from around the world.

  
The Amway Founders Council is comprised of the highest achieving Independent Business Owners globally. In 2010, Founders’ Council included 84 members from thirteen countries. Annually, the Council meets to strategize and celebrate their efforts in the Amway Business Opportunity.
In addition, members have a direct channel to the top leaders of the Amway business. With this connection, they learn about future strategy and help to shape and enhance the direction of the entire Amway family. Most importantly, they share this vision with the global distributor family.