Brands

OUR BRANDS
  • Nutrilite
  • Artistry
  • Legacy of clean
  • Xs
  • Ribbon



 OVERVIEW
 WHY NUTRILITE

BEST OF NATURE. BEST OF SCIENCE.

Nutrilite is a vitamin, mineral and dietary supplement brand that provides a complete array of supplements for a range of needs, including general nutrition, heart health, weight management, and children’s nutrition.
Nutrilite sources natural, organic plant concentrates, many grown on our own farms, and highly purified vitamins and minerals from around the world to meet our exacting quality standards. All ingredients used in NUTRILITE® products are extensively researched, tested and formulated to provide a product that meets the nutritional needs of people on their way to optimal health.

ORGANIC FARMS 
UNIQUE NATURAL FARMING PROCESSES 

NUTRILITE® is the only global vitamin and mineral brand to grow, harvest and process plants on our own certified organic farms. All our farms—over 6400 acres in California, Washington State, Mexico and Brazil—replenish the soil and avoid synthetic pesticides, herbicides and fertilizers. They are also global good neighbours dedicated to giving back to the community. 

PROCESS AND QUALITY
NUTRILITE® is the world's leading brand of vitamin, mineral and dietary supplements.* Why? It's in our nature! NUTRILITE is the only global vitamin and mineral brand that grows, harvests and processes plants on our own certified organic farms.
We use natural, organic plant nutrients, highly purified vitamins and naturally occurring minerals sourced from around the world to meet our exacting quality standards. Our scientists, technicians and engineers from 20 different fields of study work continuously to develop new formulations, products and processing methods, evaluating our finished products to ensure they meet precise standards for quality, safety and efficacy.
Every ingredient used in NUTRILITE products undergoes extensive research, testing and formulating so the end result is a product guaranteed to meet the nutritional needs of people on their way to optimal health.

Our Research & Development team reads thousands of research papers every year to find the best ingredients to include in our products. We conduct our own research, and report the findings through published research manuscripts and at scientific conferences around the globe.
We are the only global vitamin, mineral, dietary supplement company to grow, harvest and process plants on our own certified organic farms. In 2004, we introduced a program to formalize and enhance botanical quality control for ingredients grown outside the Nutrilite farms. Our standards include a focus on sustainable farming practices, including organic farming whenever possible. We insist on growing plants from seeds, using the part that offers greatest nutritional content, and harvesting plants only when they reach their nutritional peak.
For vitamins, minerals, and botanical extracts, we use multiple quality measures to ensure only the best ingredients are included in NUTRILITE products. Our stringent ingredient specifications require certificates of analysis, and we conduct our own analytical testing, periodically auditing our ingredient suppliers to ensure compliance.
Although not required, for all NUTRILITE dietary supplements we choose to follow Good Manufacturing Practices (GMPs) to ensure that NUTRILITE products are safe, properly identified, and of the highest quality. In fact, over 15,000 quality tests are conducted every single month to ensure a consistent, safe, and effective product.

SCIENCE AND INNOVATION
NUTRILITE® supplements have always been the product of nature's bounty scientifically analyzed and extracted through a meticulously controlled process to develop safe supplements that optimize health.
Years ago, our founder Carl Rehnborg pioneered sophisticated techniques to analyze the nutritional value of specific plants. Today, Nutrilite scientists around the world use the latest methods and technology to improve ways of extracting the maximum goodness from our crops and evaluate new ingredients for our products. Our scientists research new formulations and innovative processing methods, explore new and improved products and ingredients, and use high-performance testing and analytical equipment to maximize plant concentrates for optimal nutrient content.

Nutrilite is at the forefront of a new scientific discipline: Nutrigenomics – the science of how our genes interact with nutrients. Nutrilite has partnered with more than twenty global institutions recognized within the scientific and nutrition community, and has presented at conferences and published in scientific journals around the world. 

Every NUTRILITE® product is the direct result of extensive field testing and laboratory analysis, conducted by scientists, microbiologists, chemists, pharmacists, nutritionists and other technicians. Unlike most companies in nutritional supplement industry, Nutrilite Health Institute has made a significant investment in scientific expertise and equipment.
Comprehensive analytical services include:
  • Bioassays—tests to identify beneficial ingredients and compounds for NUTRILITE products.
  • Microbiology to set specifications and verify ingredients to ensure product safety.
  • Analytical chemistry to identify sources of ingredients, and develop processes for creating safe, consistent and effective products. 


    BEAUTY BEGINS WITH ARTISTRY

    We believe that beauty is derived from truth. Truth that comes from careful, modern scientific discovery, and the belief that every woman’s individual beauty should be celebrated. This philosophy and practice has placed ARTISTRY® among the world’s top five, largest-selling, premium skincare brands, and among the world’s top ten, largest-selling, premium cosmetic brands.* Experience the endless, exceptional benefits ARTISTRY® products can provide for you.
    * Source Euromonitor International Limited; Beauty and Personal Care database, premium cosmetics sector, global 2009 RSP, global brand name classification

    SCIENTIFIC ADVISORY BOARD

    The international board is a dynamic collaboration of leading experts in skin research and health that drive innovation resulting in products to brighten skin and fight the visible signs of aging. 

    LEARN FROM OUR EXPERTS

    In 2007, Amway formed a strategic alliance with internationally renowned aesthetician and skin expert Michelle D’Allaird. Michelle’s beauty and skin care expertise further enhances women’s ability to explore and develop their individual beauty.

    DISCOVER THE HISTORY OF THE ARTISTRY BRAND

    Discover the origin of the ARTISTRY® brand, when Edith Rehnborg, wife of the NUTRILITE® brand founder Carl Rehnborg, launches her own line of cosmetics in 1959. 

    1950s
    Edith Rehnborg, wife of Nutrilite founder Carl Rehnborg, introduces her own line of cosmetics. 
    1960s
    THE ARTISTRY BRAND – A STAR IS BORN The ARTISTRY line makes its U.S. debut in 1968 with eleven new products and 37 stunning new shades.  

    1970s
    SKIN CARE AND MAKEUP FOR EVERY WOMAN A second generation with a completely new line of makeup. The ARTISTRY brand goes international.
    1972
    Amway purchases controlling interest in Nutrilite. Edith Rehnborg products are updated to be included in the ARTISTRY line. A second generation is introduced as ARTISTRY II (skincare & makeup).

    1973
    The ARTISTRY II line now includes a skin care program formulated to suit all skin types. 
    1976
    A larger selection of ARTISTRY II makeup includes new shades for darker skin tones, new colours for special effects, and Blusher Stick – formulated to enhance natural beauty. ARTISTRY becomes an international brand as the product line expands into Australia, Hong Kong, Malaysia, France, the Netherlands, the United Kingdom and West Germany.


    1980s
    ARTISTRY LABS LAUNCHED A step forward. A new factory. The third generation: complexion bars, Northern Lights Collection.

    1980
    The third generation of ARTISTRY products is introduced. A “butterfly” logo with navy blue and silver packaging gives the brand a new look. Although products continue to be manufactured at Nutrilite, most research and development activities move to Ada, Michigan. Several new products are launched including ARTISTRY Complexion Bars with the theme “Beautiful Skin Begins with Gentle Cleansing.” ARTISTRY introduces Revitalizing Skin Care products, emphasizing that “the system is the solution.”

    1981
    The ARTISTRY Northern Lights Collection is launched, symbolizing a new dimension in colour. 

    1983
    All research and development moves to Ada, Michigan. 
    1984
    A modern, state-of-the-art cosmetics plant opens, facilitating expert quality control and exacting standards in manufacturing processes.

    1985
    Now truly a global product line, ARTISTRY products are marketed in 13 countries including Taiwan, Austria, Switzerland, Belgium, Italy, Panama and New Zealand.
    1986
    Introduced in Japan, ARTISTRY becomes the best-selling Amway brand, representing 47% of Amway Japan’s total revenues.

    1988
    Packaging and formulas are now shared internationally. Both eye shadow and blush are sold separately so that compacts can be customized for individual preference.

    1990s
    GLOBAL MARKETING SUCCESS ARTISTRY marks its 25th anniversary with a fifth generation: more than 200 new or revised products

    1991
    ARTISTRY is now marketed in 22 countries, as the fourth generation of products expands into Spain, Thailand, Guatemala, Mexico, Brazil and Hungary. 
    1992
    The cosmetics facility is expanded to accommodate rapidly increasing ARTISTRY sales. Although U.S. and global packaging still look the same, their shade offerings vary by market.

    1993
    The ARTISTRY brand celebrates its 25th anniversary, and a fifth generation of ARTISTRY products is introduced with more than 200 new or revised products. Elegant matte black packaging with a sophisticated logo gives the brand a new look.

    1995
    ARTISTRY products are now sold in 28 markets worldwide, including Indonesia, Portugal, Poland, Argentina, Czech Republic, Slovakia and Uruguay.

    1996
    Top international model Ingrid Vandebosch of Belgium becomes the first signature “face” for the ARTISTRY brand.

    1998
    By now, the ARTISTRY brand has expanded into Korea, China, Chile, Turkey, Slovenia, Colombia, Costa Rica, Philippines, Greece, Honduras, Romania and the Dominican Republic. ARTISTRY begins sponsoring young, up-and-coming fashion designers including Carmen, Marc Valvo, Kitty Boots, Darryl K, Patrick Robinson, Dirk VanSaene, and Stephen DiGeronimo in Paris, Milan and New York.
    Based on a Euromonitor International study of global retail sales, ARTISTRY is one of the world’s five largest selling prestige brands of facial skin care and colour cosmetics.

    2000s
    THE ERA OF AGE-DEFYING SKIN CARE The Artistry Beauty Institute opens. The anti-aging product line is launched.

    2000
    The Artistry Beauty Institute opens its doors and introduces the “ARTISTRY Experience” three-day program. This global training facility provides experiential, hands-on programs to educate the sales leaders and employees about the ARTISTRY brand around the world.
    2002
    Japan launches TREATAGE™ age-defying skincare products – as well as a collection of WHITICIA™ skin brightening products.
    The sixth generation of formulation and packaging is launched.
    The new TIME DEFIANCE™ and Pure White product lines position the ARTISTRY brand as a leader of technologically advanced formulations.
    By now the ARTISTRY brand has expanded into Norway, Sweden, Finland, Denmark, Croatia, South Africa, India, Singapore, Venezuela and Haiti.
    ARTISTRY continues to associate with young fashion designers such as Katherine Pradeau of Paris and Lloyd Klein of New York City on a seasonal basis.

    2003
    The ARTISTRY logo evolves to the “sparkle” identifier.
    2004
    The ARTISTRY brand begins the rollout of the seventh generation of packaging with a new look for shaded products. The launch of Artistry.com – the brand’s first global, interactive Web site – makes it simple to view the latest trends, products and much more.
    ARTISTRY sponsors fashion designer Paola Frani in Milan, Italy, showcasing her designs and photography for the Fall 2004 ARTISTRY Trend Collection.

    2006
    The TIME DEFIANCE® anti-aging product line is redesigned and reformulated as an even stronger global brand with Derma Cell Exchange technology. Expansion continues into Russia and the Ukraine.

    2007
    The ARTISTRY brand deepens its commitment to science by establishing a Scientific Advisory Board and by directly supporting advanced collaborative research at New York University. New colour formula and packaging are introduced.

    2007/2008
    ARTISTRY transforms. Reaching a whole new audience with the launch of ARTISTRY Creme LuXury, helping skin to act up to 15 years younger.

    THE SCIENTIFIC ADVISORY BOARD IS COMPOSED OF SKIN RESEARCH AND HEALTH EXPERTS.

    The ARTISTRY brand's dedication to science is demonstrated by the ARTISTRY International Scientific Advisory Board, a collaboration of leading experts in skin research and health, working with ARTISTRY scientists to fight the visible signs of aging.





    In 1959, Amway launched Liquid Organic Cleaner (L.O.C®).It was the first of its kind – a high performing product that contained biodegradable cleaning ingredients that didn’t harm the environment. Now, 50 years later, our dedication to creating cleaning products that work hard yet are easy on the planet remains unchanged.

    Meet the LEGACY OF CLEAN brand-a line of powerful and environmentally sensitive cleaning products. They take away dirt, grime, grease, and dust without affecting the health of people or the planet. And,  LEGACY OF CLEAN products work just as well as or better than most others. These positive performers are safe for your home and your family when used as directed, and better for the planet.

    Our legacy is ongoing and built on a solid promise-one that proves itself each time you use LEGACY OF CLEAN laundry and cleaning products. This product will work hard, yet go easy on the environment.

    By choosing LEGACY OF CLEAN products, you’re getting just as much, or more, cleaning power with less impact on the environment. LEGACY OF CLEAN products can help you reduce your environmental  footprint because of what they contain (and what they don’t), the recyclable packaging (some of which are even reusable), and the processes we use to create these products .We’d also like to give you a hand for making such a smart choice.

    LEGACY OF CLEAN products are known as “planet-positive” because of the biodegradable ingredients and process used to create them .At  Amway, we strive to minimize our environmental footprint by using wind energy, recycling more than 70% of waste generated, and conserving energy and water. Our manufacturing facility is even surrounded by an actively managed wildlife habitat.

    LEGACY OF CLEAN products are never tested on animals. And we make responsible raw material choices by selecting effective ingredients that are renewable and biodegradable whenever possible. LEGACY OF CLEAN products are made with natural ingredients and won’t irritate your skin or the planet when used as directed.

    PLANET POSITIVE
    At Amway, we believe that true sustainability means supporting economic vitality and growth, environmental protection, and social causes as three parts of one whole. In order for any one portion to truly succeed, all three must do so.

    LEGACY OF CLEAN family-friendly, planet-positive products are sustainable, featuring naturally derived ingredients for better cleaning results-and concentrated formulas. So rest assured, while you’re making things cleaner, safer, and brighter at home, you’re doing the same for the planet with LEGACY OF CLEAN laundry and cleaning products.






    XS Energy Gum
    convenient, at-your-fingertips,breath-freshening energy you can chew.

    XS Energy Drinks
    A high-powered, high flavored blast of energy.

    XS Variety Case
    mix up your energy


    XS Energy Gum

    Description
    XS Energy Gum delivers a powerful blast of energy and the convenience of breath-freshening gum.
    Benefits
    • A B-vitamin and taurine-fueled blast of energy without the jittery effect and crash.
    • Contains the caffeine equivalent of a cup of coffee in two convenient bite-sized pieces of minty-fresh gum.
    • Convenient way to get extra energy — anytime, anywhere. 
    Frequently Asked Questions
    Does XS Energy Gum have any sugar?
    No.

    How much caffeine does XS Energy Gum contain?
    Each two-piece serving contains about 54 mg of caffeine, which is equivalent to a small cup of coffee.
    More Information
    Use Instructions
    Serving size: 2 pieces
    Chew gum 10–15 minutes for a boost of energy.
    Not recommended for pregnant or nursing women, or those sensitive to caffeine.


    XS Energy Drinks

    Description
    XS Gold has taken two beverage markets and fused them together – functional beverages and energy drinks. From this, we’ve created the ultimate functional energy drink! The proprietary blend in XS Gold provides immunity support, along with a myriad of other benefits. Kosher certified.
    Trademark: Essentra (Nutragenesis, LLC, Brattleboro, Vt.)

    Benefits
    XS Gold with Essentra delivers:
    • Support for emotional balance
    • Clarity
    • Immunity support
    • Stamina
    • Mental focus
    • Kosher certified 
    Product Advantage
    Using a proprietary formula, XS researchers have combined exotic fruit flavors, additional vitamins, minerals, and Essentra – which preliminary research indicates may help the body cope with stress, support emotional balance, sharpen mental focus and stamina, boost mental clarity and concentration, and alleviate mental fatigue. XS Gold contains the exotic fruit flavors of acai, blackberries, blueberries, mangosteen, pomegranates, and red grapes. It packs a potent wallop of everything you’ve come to expect from XS Energy Drinks, plus an increased dose of B12 vitamins.

    XS Variety Case
    Description
    Give the gift of energy! While supplies last, the XS® Energy Drink Variety Case, with 12 flavor varieties, has a new festive design, perfect for holiday gifting. Break out of the boring gift rut with the XS Energy Drink Holiday Pack!
    Benefits
    The XS Energy Drink Mixed Case contains one can of each variety:
    • Black Cherry Cola Blast
    • Cherry Blast
    • Citrus Blast
    • Cola Blast
    • Cranberry-Grape Blast
    • Caffeine-free Cranberry-Grape Blast
    • Electric Lemon Blast
    • Wildberry Blast
    • Rootbeer Blast
    • Peach Tea Blast (non-carbonated)
    • Tropical Blast
    • Caffeine-free Tropical Blast
    • Perfect for people who want a powerful energy punch without sugar, empty carbs, or excess calories!
    • Kosher certified
    • If this product is purchased in a state with a deposit law, the amount of deposit will be added to your cost
    Product Advantage
    Mix it up with 12 varieties in one case! XS Energy Drinks contain a powerful formula of B vitamins and key amino and folic acids to help boost mental and physical energy without sugar. With only 0-2 grams of carbs, no sugar, no fat, and only 8-16 calories per can, this is energy without any of the “bad stuff.”

    You’ll find the powerful blast of energy and flavor you need to reach your limit and go beyond – at the gym, at work, or at home – in every one of XS Energy Drinks’ tantalizing flavors.




    Description

    Ribbon makes it easy to give the perfect gift … every time!
    Don't have time to shop? Don't know what to buy? Looking for unique and special business gifts/incentives? Ribbon Gift Collections are the hassle-free solution to giving gifts that all your recipients will truly appreciate.

    Imagine giving someone the excitement of choosing their own special gift. They browse through up to 40 gift choices and finally manage to pick their favorite one.They make their selection online, and in about a week, their gift of choice arrives for free – right at their doorstep.
    Benefits
    Ribbon Gift Collections are easy to give and fun to receive, offering:
    • A variety of Gift Collections for any budget, priced from $30–$1,000.
    • Gift Cards that never expire or lose value.
    • Top-quality, brand-name gift selections your recipients will love.
    • Discreet pricing, with no dollar value printed on the Gift Card.
    • 180-day Satisfaction Guarantee on Gift Cards and gift items.
    • Free shipping on Gift Cards and gift items – always.
    • Up to 40 gifts for your recipient to choose from.
    • Everything you need for an elegant presentation.

      Types of Ribbon :

        • Ribbon Variety Gift Collection
        • Ribbon Unique Gift Collection
        • Ribbon Arrival Gift Collection
        • Ribbon I Do! Gift Collection
        • Ribbon Luxury Gift Collection
        • Ribbon Treasure Gift Collection
        • Ribbon Delicious Gift Collection
        • Ribbon Guy Gear Gift Collection
        • Ribbon Choices Gift Collection
        • Ribbon Eco-Logical Gift Collection
        • Ribbon Ultimate Gift Collection
        • Ribbon Pamper Gift Collection
        • Ribbon Kaleidoscope Gift Collection
        • Ribbon Luxe Royale Gift Collection
        • Ribbon Splendid Gift Collection
        • Ribbon Elite Gift Collection
        • Ribbon Distinctive Gift Collection
        • Ribbon Omaha Steaks® Gift Collection
        • Ribbon Exquisite Gift Collection
        • Ribbon PERSONAL ACCENTS™ Gift Collection
        • Ribbon Celebrate Gift Collection